Routinised
technologies, such as those characteristic of the 'older'
steel and chemical industries, were embodied in large continuous process
plants requiring 'lumpy' investments in innovation, commercialisation,
capacity creation and market acquisition. This made access to a critical
size of capital crucial for entry, queering the pitch for the big
players from the developed industrial countries. Moreover, dramatic
innovations in these sectors were few and far between, with much technological
development consisting of marginal changes that were cumulatively,
rather than instantaneously , significant. These marginal changes
were, in turn, very often stimulated by knowledge gained in the act
of production, which led up to expensive R&D exercises that created
new commercially-usable knowledge. Thus not only were these industries
dominated by big firms created with lumpy investments, but much of
the technological change that occurred in the industry originated
within or as a result of the activitiy of these big firms themselves.
Entry into the industry by new, especially small new, players was
rare. Competition was restricted to that between the dominant oligopolistic
firms straddling domestic and world markets. To the extent that technological
change could trigger a competitive challenge from outside the industry,
this was largely the result of the emergence of substitute products
or wholly new industries that rendered the older industries less significant
or even irrelevant.
As
compared with this the IT sector is seen as characterised by low costs
of entry and an easily accessed and almost universally available knowledge-base
for innovation. What is of special significance is that the sources
of this knowledge in a significant segment of the hardware and almost
all of the software segments of the industry are conventional routes
such as journals, conferences, seminars and publicly or privately
financed training programmes. This makes it easy for wholly new entrants
to acquire the knowledge base required for cutting edge technological
contributions to the industry, as was and is true of at least some
of the myriad start-ups in Silicon Valley. It is also true, that the
production of a range of products varying from components like printed
circuit boards to peripherals like modems, on the one hand, and the
assembly of personal computers, on the other, do not require large
investments for entry. These, unlike other IT products, are heterogenous
products that can be put together on the basis of a combination of
internally produced and externally sourced intermediates and components.
The real 'technology' here is a system architecture that maximises the benefit derived from an appropriate combination of sub-systems,
components and peripherals. That is, the heterogenous nature of the
product allows a producer to restrict his own production activity
to a sub-set of the total elements that enter the product and/or just
the design and assembly of the final product. This requires that the
technology in the sense of the knowledge for system design is freely
available and is easily appropriated. But once such technology is
available, the investment required for entry can be kept to the minimum,
with labour intensive assembly often involving negligible investment
in capital equipment. This allows for the emergence of international
brands from the developing world, as is true of Acer from Taiwan.
The
logic of easy entry is even more true of the software sector, which
is skilled-labour intensive and requires little by way of capital
investment. Not surprisingly, over the years the software segment
of the IT sector has come to dominate the industry in India. As Chart
3, which details the structure of the Indian IT industry in 1999-00
shows, software production accounts for two-thirds of the turnover
of the industry. However, with software exports accounting for 45
per cent of the turnover, it should be clear that hardware sales marginally
dominate the domestic market. But with software exports growing at
a much faster rate (57 per cent in 1999-00) than domestic IT expenditure
(30 per cent), it should be obvious that the industry would soon be
almost overwhelmed by software production. And, software is the segment
where the advantages of easy technology access and low entry-level
investments are most prevalent.
Chart 3 >>
As
mentioned earlier, in the past, these special characteristics of the
IT sector, which substantially reduce technological and financial
barriers to entry by small players, were seen as underlying the success
of small Silicon Valley start-ups. Those start-ups not only challenged
traditional giants like IBM, but have since grown to become major
players in their own right and have changed the structure of the industry.
The growth of the IT industry in India and elsewhere in the developing
world and India's success as a software exporter, seem to suggest
that these characteristics hold for firms in developing countries
as well. Not surprisingly, it is now being argued that what was true
for the Silicon Valley start-ups in terms of their ability to break
through barriers to entry should be true for the developing countries.
It is this perception that underlies the optimism that information
technology heralds a new era of reduced international inequality.
It
should be obvious that this argument cannot be extended beyond a point,
especially in the hardware sector. The core of the computing business
is dominated by a capital-intensive and oligpolised product like the
microprocessor, the market for which is dominated by a few producers
like Intel, Motorola and AMD. And the technologies driving a range
of peripherals like printers and networking products, for example,
are proprietory and are not replicated without a licence. Further,
while capital investment requirements for production may be small,
production for geographically and quantitatively large national and
world markets require high sunk costs. This takes the form of initial
expenditures on marketing, retailing and the creation of an after-sales
service network. Deep pockets and/or access to large sums of capital
are therefore a prerequisite for entry into this segment of the hardware
sector.
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