It
has become well known as the annual meeting of the club of those who run
the world, or think they do. Several years ago, an entrepreneurial impresario
came up with the idea of developing a sort of select and exclusive trade
fair of the world's business and political elite in the Alpine ski resort
of Davos in Switzerland. Klaus Schwab turned out to have come up with
a winner, at least in his own terms, as his brainchild emerged as the
big bash that the rich and powerful attended to network among themselves
and even wanted to be seen at.
The
annual meeting of the World Economic Forum became the focus of international
attention, as the bosses of the world's largest and most powerful multinational
corporations rubbed shoulders with leaders of the developed world as well
as heads of state and ministers from developing countries anxious to attract
foreign investors. The organisers of this meeting and the participants
themselves usually made no attempt to conceal - and even flaunted - their
bias in favour of large capital and their belief that unregulated capital
and liberalised markets would deliver prosperity for all. Thus, the usual
demands of lower taxes and less regulation, greater freedom for large
capital and more flexible labour laws, and of course ever more protection
for foreign investors, have become the chants heard at each World Economic
Forum.
In the process, the Davos meeting also became the symbol of corporate
globalisation and the nexus between big business and political leaders.
The anti-globalisation movement specifically targeted the annual Davos
meeting and at the peak of this movement, the protests were so widespread
and marked that the meeting received more undesirable publicity than the
positive press which its organisers had come to take for granted.
More significantly, the World Economic Forum spawned its other, the alternative
meeting called the World Social Forum, held at approximately the same
time every year. The purpose of this was to highlight the concerns and
aspirations of ordinary people, rather than big business and government
looking for ways to support big business. This began in Porto Alegre in
Brazil, but has since become more a movement than just a meeting, and
the Forum held in Mumbai last year revealed its huge potential for mobilisation
and getting very different groups to work together, as well as its ability
to become a people's carnival of huge proportions. This year, again the
World Social Forum is being held in Brazil, and has attracted more than
120,000 people, compared to the 2000 odd participants who have shelled
out large sums simply to register for the Davos meeting.
The atmosphere also has been completely different in the two meetings.
The World Social Forum tends to be a chaotic but joyous and always vibrant
mix of many different kinds of people, organisations, countries, with
meetings and discussions competing with musical performances, street shows,
exhibitions and other events. The World Economic Forum, by contrast, is
much more boring: a closed shop of the elite, where the business suits
dominate as corporate leaders and government representatives network discreetly
to influence each other as much as possible.
More than $6 million is spent by the World Economic Forum on security
alone for this one meeting in Davos, and the main meeting halls are really
not much better than a series of concrete bunkers designed for maximum
protection of the inmates. Nevertheless, leaders from across the world,
and especially from developing countries, continue to flock to Davos,
not really to listen to the various big names but to use the opportunity
to attract some potential investors, discuss trade and other policy issues.
Even this year, for example, large numbers of leaders arrived at Davos,
from Tony Blair to Thabo Mbeki, from the newly elected Victor Yushchenko
of Ukraine and Mahmoud Abbas of Palestine to President Lula of Brazil
(who came straight from the World Social Forum).
Nevertheless, it still seems that this particular idea is now running
out of steam. Some of the absences were more telling than the presences:
from the US, only the Secretary of Labour and the Assistant Secretary
of State; from other European countries such as France, video conferencing
rather than physical presence; from many developing countries, only a
limited involvement. The Chinese had a large delegation, but they seemed
to have come to listen rather than to display any of their own wares.
The Indian Commerce Minister and Minister for Science and Technology did
attend, but finally the Prime Minister seemed to have realised that he
had better things to do at home.
More than this, the Davos meeting no longer seems to be able to grab media
headlines automatically, or even stir up any reaction stronger than yawns
among people across the world. This may be why the event this year was
designed rather differently in terms of inviting and showcasing media
and film stars rather than the usual suspects of politicians and businessmen
only. Clearly, adding the more supposedly glamorous of these groups -
such as George Soros and the Bills (Gates and Clinton) may no longer be
adequate.
Thus, some of the guest list could almost have reflected a pop music or
film awards function: Angelina Jolie and U2 singer Bono reciting the woes
of poverty and Africa; Sharon Stone pledging money for disease control;
Lionel Ritchie, Peter Gabriel and Richard Gere turning heads in the lobby;
to name only a few. And the focus of the meeting itself was also quite
a break from the past, with sessions on combating world poverty; fighting
not only AIDS but also malaria; global warming and the plight of Africa.
Not only were the topics different, but even the discussion was apparently
much more touchy-feely, full of concern for the downtrodden and openly
redolent of the milk of human kindness. In fact, some of the discussions
and statements seemed almost to be borrowed from the ''other'' event in
Porto Alegre, with concerns about growing inequality and joblessness actually
being put on the table.
When a gathering that was designed to be a quiet place where big business
and government leaders could get together to do business and work out
deals turns into an outward orientated charm offensive with the spotlight
on the media stars, something has clearly gone wrong. This is certainly
not business as usual, which suggests that business itself may not be
going along as usual in the big wide world.
Perhaps
it may be reading too much into the actions of the organisers of the World
Economic Forum, to see in these rather desperate manoeuvres some indication
of broader problems at work in international capitalism. But it is certainly
the case that if the Davis meeting is at all a symptom of the degree of
cosy consistency prevailing among the world's elite, then the most prevalent
tendency today is not complacency but an almost fierce need for legitimisation
and popular approval. If this is really the case, the World Social Forum
and the anti-globalisation movement may have been more successful than
is generally thought, if only in creating a greater sense of insecurity
and need to be loved on the part of the most powerful people in the world.
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